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Market Research & Analysis
We are able to design creative
and relevant market research targeted at
customer needs to underpin medical communications.
The client benefits from the low fixed costs
but has direct access to senior level personnel
with long-standing agency and industry experience.
Research is designed with a broader marketing
perspective through marketing expertise
at PPRG and in-depth knowledge of reimbursement
and funding processes providing a basis
for understanding prescribing dynamics and
incentives.
All projects are controlled centrally whilst
using top level medical interviewers in
key markets. Using national interviewers
ensures local understanding. All interpretation
of results is undertaken by senior people.
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Experienced in a wide range of therapy
areas and new pipeline markets.
Our experience is tailored around qualitative
market research allowing for in-depth exploration
and understanding of what motivates prescribers,
payers and key decision makers. We are able
to undertake a wide range of projects from
unmet need analysis with prescribers through
to understanding funding dynamics and reimbursement
issues with funding decision makers. We
can access this information via one-to-ones,
duos, forums and group discussions amongst
others.
Qualitative research is also used to underpin
large quantitative research studies and
these can be undertaken when there is a
need to investigate behaviour and preferences
of key healthcare personnel.
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